VÍDEOS EDUCACIONAIS E A IMPORTÂNCIA DOS MODOS DE ENDEREÇAMENTO

Abstract

The use of videos is a routine practice in Science and Technology Education. Teachers and students use videos available on various platforms or produce specific videos for educational purposes. In this article we present the concept of modes of address from the viewer's paradigm, by discussing research results and analyzing the construction of the address of some audiovisual productions. Our goal is to highlight the importance of address in pedagogical practices with audiovisual productions. We argue, therefore, that the consideration of address is a decisive factor in the adequate reception of videos and, consequently, in the success of educational actions that use them.